July 19, 2017

Great companies have been built on visionary decisions by people that understand the complexities of their consumers views and expectations.  And yet, the modern company executive seems focused on immediate returns and trying to get away with doing the bare-minimum rat...

March 31, 2016

This week, the Deputy President of South Africa urged greater support for local products and services in

 

an effort to boost production and jobs in the country.  This, during the national Buy Local show in Johannesburg, is just another example of how calls for greater l...

November 30, 2015

 

Across the world, millions of products are manufactured every minute of every day, and countless consumers fall prey to marketers and retailers that care little for the impacts that these products have on our health or that of our planet.  Or do they?

 

Looking at some...

November 16, 2015

 

I am constantly amazed at the level of ignorance we as consumers display, in the choices we make regarding products and services. Why is it that we simply 'trust' the claims made by manufacturers when we choose greener products, and when will we learn that not everyth...

November 4, 2015

 

There is a growing trend in the manufacturing sector, to rely on and market irrelevant ecolabels for their products.  Not that there is anything wrong with many of the ecolabels that are being misused, but it is the relevance of those labels to local conditions, laws...

October 5, 2015

 

Recent events at Volkswagen have perhaps refocused attention on Brand and the need to protect reputation above short-term profit or sales figures, but do companies really understand the need for less talk and more action when it comes to greenwashing?

 

Sadly, no they d...

September 28, 2015

 

Last week, news broke about Volkswagen - one of the most iconic and trusted vehicle brands in the world, having falsified its emission data for diesel cars in the United States. And if that was not bad enough, this past weekend saw the scandal extend to include data u...

September 3, 2015

 

Recently, a respected consumer magazine in South Africa aimed at the homeowner and decorator ran a two-page 'advert' for a leading retailer in which startling claims were made about the environmental suitability of their product range.

 

The advertorial harped-on abou...

July 16, 2015

Have you noticed how rare it has become to find an advert for a service or product that does not have some form of environmental endorsement?  Almost every advert you see today - and across the range of consumer goods, makes some degree of environmentally friendly clai...

July 3, 2015

Consumers are a tough lot.  They can either make or break the reputation of a product and they tend to set the trend for manufacturers to follow (in most part).  But when it comes to their environmental rights, most consumers forget the detail.

 

We are faced with e...

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